Website Templates Blog: Website Templates: Fat or Phat

Web template tips, External CSS (cascading style sheets), "effective" web design for your targeted market, worthwhile resources and other relative topics of interest to webmasters will be discussed by the Web Template Designers at BasicTemplates.com. You can also meet our designers on a personal level, discover their personal and professional trials and tribulations and join in on the office chatter regarding many popular (and sometimes) controversial topics.

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Your new PHAT web template as colorful and pleasing to the eye as it may seem, could actually hurt your site when you discover it is FAT rather than PHAT.

Dozens of poor folks contact us on a regular basis every month asking if we can cut the FAT from a template they purchased elsewhere. They tell us that since they started using this colorful design, their websites' traffic has dropped and their sales drastically took a plunge. What happened? Wasn't it suppose to "attract" more visitors to their site? After all, it sure attracted them to buy it!

I wish I had one dollar for every one of these folks who have contacted us over the 10+ years we have been designing "effective" templates. I sure wouldn't have to work quite as hard and it would be quite a monetary bonus that could send my family on a really nice vacation "every" year.

If you fell into this trap, take heart. You are not alone.

> Find out what happened, and how you can avoid this nasty pitfall in the future.

// posted by BasicRic on 1/25/2005 01:23:57 PM / Permanent Link